Why real fur is better than fake fur (and possum fur is even better)

The once heated debate about real fur versus fake fur seems to be fading in recent years. Fashion icons, like Prada and Gucci, are back using real fur extensively in their fashion shows, while more and more voices unite to advocate for people’s right to make a well-informed choice when it comes to fashion use of fur. So what’s real about fake fur?

Well, not much. Fake fur is mostly made from polyester or nylon, synthetic textile fibres which are highly poisonous to the environment, as they use great amounts of toxic chemicals in their production and generate some nasty greenhouse gases in the process. They are not biodegradable, like PET bottles, taking hundreds of years to decompose and clogging the already unsustainable landfills when disposed.  

Also, the “faux” fur businesses are many times associated with sweatshops – factories with low wage employees working in precarious conditions (unhealthy and dangerous workplaces, over extensive shifts, child labour, etc.) –, another major concern in the globalised world.

At Untamed by Basically Bush, we don’t want to offer only the most beautiful luxurious possum fur throws and other gorgeous possum fur products, we want to do that while looking after our employees and providing a good healthy workplace, as well as take care of the environment by adopting the most sustainable processes possible. We stand in favour of nature, our planet and the future generations, and see real fur products as part of the natural life cycle.

possum fur throws

With our team, we manage the entire process from raw material procurement, tanning, dying and manufacture. We only buy fur from responsible possum hunters, our dressing and tanning methods have minimal negative impact on the environment and we are always looking for the best practices to reduce waste, recycle and reuse leftovers.

In New Zealand, harvesting possums also helps controlling the possum population. They were introduced in the country in the 1840’s and only exist in the wild, but as they have no natural predators, the possum population keeps increasing. Approximately 1.7 million possums are harvested annually for the fur fibre and fur skin industry. The NZ Government does still contribute a lot to possum control in order to increase the protection of our native fauna and flora from browsing possums.

All of these aspects make possum fur the most ethical choice when it comes to fur products. So next time you think about buying a fur product, take into account the impact of fake fur, and make a well-informed choice. And for the love of the environment, rethink your consumption, and be real or wear no fur.


Sue Boot
Sue Boot

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