Ages before fur clothing became fashionable its use was a matter of survival. The first garments that men (or early modern humans, the Cro-Magnon) produced were likely made of animal fur and hides, some 40,000 years ago, to protect themselves from low temperatures. Although archaeologists haven’t found garments that old as materials are more perishable, there are other evidence, like beads and teeth that could have been part of clothing found in a 28,000-year-old Homo sapiens grave in Sungir, Russia, and a 20,000-year-old bone needle that would have been likely used to make clothes, to name a few. It is believed that the Cro-Magnon also developed pointed tools, which would be used to punch holes in animal skins to lace them together and form garments like tunics, for instance.
One of the best and oldest evidences of animal fur and leather use is Otzi, the iceman, a mummy found in the European glaciers in 1991 which was preserved in ice for over 5,300 years with different parts of his clothing. Most of his garments were made of animal skin, like goat and sheepskin coat, goatskin leggings, bear fur hat, and sheepskin loincloth.
Reconstruction of Otzi, the iceman – 5300 years of history preserved in ice (photo: National Geographic magazine)
Animal pelts, fur and leather were some of the main garment materials for their durability and warmth, a necessity for colder climates, but in some earlier societies there was also the belief in the “contagious magic”, meaning that the virtues associated with different animals (fearlessness, virility, prowess, etc.) would be assimilated by a person wearing their skins.
Fur clothing has also been used to separate the ruling class from the commoners in some earlier societies. For instance, in 3000 BC, the Egyptians declared the use of leopard and lion skin exclusive to kings and high priests in ceremonies. In the 13th century, in France, it was created a Royal Ordinance that made ermine and vair (a kind of squirrel from Eurasia) fur clothes exclusive to the Royal family and aristocracy.
In those days, fur and pelts were mostly harvested from the wild, but demand continued to grow both for its status as for its warmth, promoting the expansion of the fur market with new trading routes, new techniques development and production intensification. Since late 1800s, the hunted pelts supply became short for the market’s demand, so many species started being farmed.
With fur farming development throughout the last century specific rules for the industry were developed to guarantee animal welfare and environmental best practice. Unfortunately there are still a lot of fur companies worldwide that don’t practice sustainable fur harvesting (using polluting dyes and chemicals) and respect of animals, so it is advisable to check the origin of fur products before buying them.
There are still wild fur harvesters, especially in countries like New Zealand, where there are several non-native animal species, like possum, rabbit and deer, which were introduced in the local environment and represent harm to native fauna and flora, and agriculture. Still, even for wild animal furriers there are a set of rules for responsible animal fur recovery, to promote humane fur harvesting techniques and best practices for the environment.
Enjoy a little trip through 100 years of fur in fashion with some of the most gorgeous and stylish women of the past century. We’ve made a small selection of fabulous women to show how fur has been used in fashion from the classics to the boldest looks. Have a look and get inspired!
1920 - The timeless class of Joan Crawford and Greta Garbo
1930 - Divas: the lavishing style of Marlene Dietrich, and Katherine Hepburn, in denim pants and flats, a real trendsetter
1940 - Delicate Vivien Leigh and fashion guru Coco Chanel
1950 - The ultimate beauty of Marilyn Monroe and the depth and class of Billie Holiday.
1960 - Marianne Faithful's rock 'n roll style and Sophia Loren's Italian elegance
1970 - The simple beauty of Farrah Fawcett and Cher's striking fashion statements
1980 - Brooke Shields' youthful charm and Grace Jones' bold style
1990 - The ultimate fashionista Carrie Bradshaw (Sarah Jessica Parker's character in 'Sex in the city') and the classical beauty of Gwyneth Paltrow
2000 - The astonishing top model Kate Moss and the boyish beauty of Tilda Swilton
2010 - The celebrity glamour of Kim Kardashian and fashion boss Anna Wintour, editor of Vogue Magazine.
The New Zealand exclusive possum merino blend yarn is a growing trend in the local and international fashion markets. The blend is known for its soft touch, warmth and resilience, bringing together the best properties of merino sheep wool and possum fur fibre, two of the warmest natural fibres.
Possum merino garment by Manawatu Knitting Mills - one of
the six main knitters in NZ using possum merino yarn
Merino sheep is one of the oldest sheep breeds in the world and they thrive in some of the coldest and warmest places – in New Zealand they are mostly bred in the South Island high country, which exposes them to temperatures up to 35° in summer and down to -20° in winter. They survive such extreme temperatures because the merino wool keeps them cool during summer isolating them from the heat and allowing their bodies to breathe, and retain warmth during winter.
Possum fur has similar properties, but it is even warmer and lighter than merino because of its hollow core fibre (only polar bears have this kind fibre apart from possums). This makes the possum thread 50% warmer than merino by itself and 35% lighter, as it traps air in its hollow fibres providing warmth without weight. It is also much warmer than cashmere although with similar incredible soft touch.
Possum merino winter wear and possum fur
pieces at Untamed by Basically Bush shop
The combination of the two threads makes for a stretchy, resilient yarn that doesn’t pill easily, is really comfortable to wear, lets the body breathe, offers great insulation, absorbs moisture and doesn’t hold odour (it naturally resists bacteria that cause unpleasant body odours). Such all-round qualities have made the fabric one of the favourite winter clothing for kiwis and visitors. It attracts a lot of tourists’ attention and exports have been growing steadily.
Basically Bush is the biggest possum fur fibre provider
in the possum merino NZ industry
Wearing possum merino garments is great way to support local business and to protect the environment. As possums are not native to New Zealand and cause serious environmental problems, - they damage crops, and eat native bush, trees and birds -, harvesting them helps protecting New Zealand’s unique native fauna and flora, as they have no natural predators. Each year Basically Bush, Untamed’s mother brand, provides fibre from around a million possum pelts to the possum merino industry, which means a million less possum feasting on New Zealand’s environmental richness.
Texture is one of the main ingredients to make an interesting room. Without a variety of textures and feels, the decoration can be flat, bland and cold. Different elements provide different effects so balancing them is key to bring the decoration together in a stylish and welcoming way. Fur pieces add warm textures to the ambience. The pieces don’t need to be very big to make a statement – you probably actually want to follow the golden rule of “less is more”, to avoid overdoing it. A lovely throw on an armchair, a fluffy rug or a couple of fuzzy pillows on the couch can integrate well with any décor.
"Faux fur encourages engagement in a space," says Gates. "Most people are tactile, so having something in your space that's soft is appealing and makes people want to go into the room and touch it."
Fur is great to give a natural accent to the décor, from modern minimalistic to more classic looks. Some of the most luxurious hotels and lodges in New Zealand, like the Eichardt’s Private Hotel, in Queenstown, choose fur to add a natural warm touch to their elegant apartments.
Colourful fur pieces are fun and can be a nice statement piece, adding character to the room.
Juxtaposing styles is a nice trend, mixing more contemporary design with earthy elements like fur, leather or rustic wood. A nice trick to harmonise modern austere looking furniture is adding a rustic chic touch of fur.
Fur pieces not only contribute with the décor, they can also be useful, be that a comfy ottoman, a fluffy pillow or a cosy throw; they are all useful pieces that add style to the ambience.
Fur goes well in all rooms of the house. From the bathroom to the kitchen there is always a way to use fur to have an interesting element that adds class and personality.
Possum fur is a really unique fur with its luxurious soft touch, lightness and warmth, and here at Untamed by Basically Bush we only work with the finest possum fur and leather. It is sustainable, considered the most ethical fur globally and recommended by fashion and environment experts. Let us tell you more about what makes possum fur so singular.
It has a hollow core which provides amazing softness and great warmth. It does this by trapping air in the hollow fibres. It also makes it lighter than most animal fibres, providing warmth without weight. Apart from possums, only the polar bear fur has hollow core fibre.
Possum fur dyes very well, allowing us to offer a great colour variety for our possum fur throws, scarves, pillows and more.
Possum merino is a New Zealand exclusive yarn blend of merino sheep wool and possum fur fibre. It’s a stretchy and resilient thread resistant to pilling and anti-static, 50% warmer than merino wool by itself. Incredibly soft (similar to cashmere), anti-allergic (it causes no itching or irritation) and lighter than wool; it is becoming ever so popular in New Zealand and abroad. It is also a breathable fabric and doesn’t hold much odour, making it comfortable and practical to wear and maintain.
It’s strong, yet thin, soft and light weight leather.
There are no possum farms in New Zealand, they only exist in the wild, but as they have no predators, the possum population keeps increasing. They are not a native species and cause environmental problems, damaging crops and eating trees and endemic birds’ eggs and small specimens, so harvesting possums helps protecting New Zealand’s singular exquisite native fauna and flora. New Zealand’s possum fur complies with the International Fur Trade Federation Agreement on International Humane Trapping Standards and is considered to be ethically sound.
Here in New Zealand the colder months are approaching, so you might want to get your fur scarves, coats and throws out of the closet and ready to use. Fur is quite a resilient material, still it needs a bit of caring to last longer, feel always luxurious and look beautiful.
We know that in the Northern Hemisphere you’ve experienced some very cold weather, and now you’ll be looking forward to spring and about to put your fur garments into storage.
In many Northern Hemisphere countries, there are cold storage vaults for fur pieces, but they tend to be quite expensive and limit spontaneous use – you need to think ahead when you want to use it so you can pick it up. Some fur varieties can benefit from the cold storage but the luxurious possum fur with its hollow fibre is perfect stored in a dry cool place at home.
A fur piece also needs good ventilation. Avoid storing it in plastic bags as they can hold moisture inside and develop mould. Prefer storing your fur piece in a bag made of fabric to allow it to breathe.
Allow some space for your fur piece in your closet. Don’t put other things on top of it as the weight can damage the fur fibres.
Keep your fur piece away from direct heat; preferably storing it in a dry cool place and away from the sun to prevent colour from fading.
Hang coats and scarves on broad-shoulder hangers – preferably padded. Don’t use wire hangers as they can damage your fur piece.
Avoid storing fur with mothballs, insecticides and other scented solutions.
Put perfume and hair spray on yourself before putting your fur scarf or coat on so the fur won’t absorb too much fragrance.
Brush gently your fur piece with a soft bristle brush to remove fluff and keep it untangled.
Shake your fur throws every few months; this will also help to dislodge dust and small particles.
Be careful with earrings, bracelets, brooches and other items that can get tangled and/or rip the fur.
Allow it to ventilate periodically.
Have any small tearing repaired as soon as it happens, to avoid the job becoming too difficult. We suggest that you take your damaged fur piece back to the company who you bought it from. They should be able to repair it for you.
A bit of rain is fine and so is even a bit of snow. Just shake your fur piece to get the excess moisture out and let it dry naturally (do not use a hair drier or put it close to fire as fur could get burnt and/or get smoke smells). If your fur piece has been immersed into water, we advise that you take it to a fur specialist or the company you bought it from. If this happens to an UNTAMED Possum Fur piece it is likely that the damage will be irreparable.
If you spill something (coffee, wine, food) on your fur piece, get a damp cloth and gently run it on top of the fur to remove the excess. Avoid severe rubbing and scrubbing which can damage the fur. Let it dry naturally in the shade.
For bigger or more stubborn stains, it’s recommendable taking your fur piece to a furrier or cleaning specialist. Again, in New Zealand, we suggest that you take it back to the company you bought it from.
Exclusive special treat for UNTAMED Possum Fur pieces: for New Zealand customers, we can refurbish your Possum Fur item annually, free of charge. Just contact us, freight it to us, we’ll do our magic, have it looking like new, and freight it back to you.
The once heated debate about real fur versus fake fur seems to be fading in recent years. Fashion icons, like Prada and Gucci, are back using real fur extensively in their fashion shows, while more and more voices unite to advocate for people’s right to make a well-informed choice when it comes to fashion use of fur. So what’s real about fake fur?
Well, not much. Fake fur is mostly made from polyester or nylon, synthetic textile fibres which are highly poisonous to the environment, as they use great amounts of toxic chemicals in their production and generate some nasty greenhouse gases in the process. They are not biodegradable, like PET bottles, taking hundreds of years to decompose and clogging the already unsustainable landfills when disposed.
Also, the “faux” fur businesses are many times associated with sweatshops – factories with low wage employees working in precarious conditions (unhealthy and dangerous workplaces, over extensive shifts, child labour, etc.) –, another major concern in the globalised world.
At Untamed by Basically Bush, we don’t want to offer only the most beautiful luxurious possum fur throws and other gorgeous possum fur products, we want to do that while looking after our employees and providing a good healthy workplace, as well as take care of the environment by adopting the most sustainable processes possible. We stand in favour of nature, our planet and the future generations, and see real fur products as part of the natural life cycle.
With our team, we manage the entire process from raw material procurement, tanning, dying and manufacture. We only buy fur from responsible possum hunters, our dressing and tanning methods have minimal negative impact on the environment and we are always looking for the best practices to reduce waste, recycle and reuse leftovers.
In New Zealand, harvesting possums also helps controlling the possum population. They were introduced in the country in the 1840’s and only exist in the wild, but as they have no natural predators, the possum population keeps increasing. Approximately 1.7 million possums are harvested annually for the fur fibre and fur skin industry. The NZ Government does still contribute a lot to possum control in order to increase the protection of our native fauna and flora from browsing possums.
All of these aspects make possum fur the most ethical choice when it comes to fur products. So next time you think about buying a fur product, take into account the impact of fake fur, and make a well-informed choice. And for the love of the environment, rethink your consumption, and be real or wear no fur.